July 9th, 2011 : Do You Know What Your Local Internet Marketing Company Is Doing?

Do You Know What Your Local Internet Marketing Company Is Doing?

Before you hire an Local Internet Marketing company, it's important to know precisely what they intend to do for you. If they're secretive about the methods they use, they may be doing things that can actually harm you in the long run.

Why Should You Care?

The best way to put the point across is to picture it happening to you. Imagine this: One day it's business as usual, when suddenly your phone rings off the hook and your email inbox is flooded with new customers, orders, and inquiries. Can you imagine what it's like when suddenly business is booming overnight? Your Local Internet Marketing company tells you they've gotten you to page 1 of Google, and your website is getting all the visitors now.

Your sales are up. Your friends and family are impressed. Maybe you've purchased a few of the things you've wanted but couldn't afford before. You've thanked your Local Internet Marketing company to high Heaven and even purchased more from them. The promise has been fulfilled, and SEO is your new mantra for business on the Internet. Things are good... or are they?

Suppose a few months go by. Your Local Internet Marketing company has moved on to other things and so have you. Suddenly, everything stops overnight. No more orders. No more new customers. Your email sits empty. Your phone is silent. You scramble to try and figure everything out, and you discover why your gold mine has dried up. The unimaginable has happened: Google has banned your website!

Don't think this could happen to you? Unfortunately, it's a tale of woe that few people understand until it happens. Hiring a company or SEO professional who uses shady methods is like building a beautiful house on a foundation of sand. One day, it will crumble.

The Solid SEO Foundation

In order to protect yourself and keep your online business running smoothly, understand the methods your Local Internet Marketing company is using. If they are secretive or won't clearly explain things, now you know why. Know exactly what changes they will make to your website.

There are two specific methods you want to protect against. One is called a doorway page. Doorway pages work by quickly redirecting visitors to pages other than what they thought they were visiting. If you hear about your Local Internet Marketing company using redirection or doorway pages, you're taking a risk.

Throwaway domains are another similar tactic. Instead of redirecting visitors on your website, the Local Internet Marketing company will redirect them on an outside website that they can simply "throw away." The Local Internet Marketing company may build many of these "throwaway" domains in order to keep replacing them as they burn out. Google bans throwaway domains for misdirecting traffic, so it's a constant game of replacing them faster than they are banned. Eventually, Google may get wise to the tactic and see all the visitors keep getting directed to your website. If that happens enough, then your website will be the one that gets banned.

Google is continually updating its search function and purging the internet of sites that use shady tactics. They've made it clear that webmasters have to play by the rules. Those who don't follow the rules disappear. Unfortunately, you're responsible for what your Local Internet Marketing company does with your site. Make sure you know exactly what that is and you can keep your business going without any unpleasant surprises.

Tags: Local Internet Marketing, Local Internet Advertising

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