July 9th, 2011 : 11 Questions To As Your Local Internet Marketing Company

11 Questions To As Your Local Internet Marketing Company

A good Local Internet Marketing company can boost your site's rankings in the search engines and make a huge traffic difference. Unfortunately, the internet is fraught with scammers and spammers who lure you into using their services by telling you they've got a special relationship with Google, or that they're techniques are ultra-secret so they can't tell you anything.

Here are the 11 questions you need to ask an SEO before you fork over your hard earned dollars.

1. Can you show me some examples of what you've done for past clients or some success stories? Transparency is key when choosing an Local Internet Marketing company. If they've done good work in the past, they'll be happy to give you references, past clients and monthly reports.


2. Do you operate in accordance with the Google Webmaster Guidelines? Lots of shady Local Internet Marketing companies use techniques that violate these guidelines like "cloaking," including hidden text and redirects. If they use these techniques, Google will ignore your site.


3. Do you offer online advice or marketing services to go along with your organic search services? Most SEOs focus on organic search results. "Organic" refers to when someone searches a term in Google and your site comes up because it's relevant. There are lots of other ways to get backlinks and traffic, and if they either do these services or give advice so you can do them yourself, this is a huge plus.


4. Which SEO techniques are the most important to you? They should lay out all of their techniques and explain which are the cornerstone of their service. If there is any vagueness about this, you should probably pass for someone else. They may be scammers or just not know what they're doing.


5. Will you show me all the changes you make to the site and give reasons for your recommendations? They may change your site and you should know exactly what they're doing. If they recommend you making changes yourself, make sure you know why so that you understand how it will help.


6. What results should I expect and when? And how do you measure the success of a campaign? They should be completely clear about this. You should have some way to measure if they're doing a good job or not.


7. Do you have experience in my particular industry? Specific experience is not a requirement, but it can help if they're familiar with your industry.


8. Do you have experience in my country or city? Same as above, while not a requirement, it can help.


9. Have you developed international sites? If you're operating in a certain country, this is a must.


10. How long have you been doing this?


11. How can we communicate with each other?

It's also a good idea for you to learn about SEO yourself. Think of it as an education as well as a service. This will help you to understand exactly how they're helping your business, and also make you an informed shopper of their services. This knowledge is also great for putting to use yourself in the future!

Tags: Local Internet Marketing, Local Internet Advertising

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