February 19th, 2012 : BizDev Link Building

Link building is very important to any website. The reason is that the more quality links you have pointing back to your site, the higher your ranking will be with the major search engines, like Google for example. BizDev link building uses traditional opportunities and business connections in order to set up links that are online. It's all about finding services and products that complement what you're offering. Then, you'll network and create a business relationship with that business or service provider. This will extend beyond the ordinary link exchange methods. A good example of this is a blog about golf lessons that links to a business that offers golfing supplies. As you can see, there is a direct connection between the products offered and the content. On the other hand, the golf lesson site could have a video lesson link on the golf supplies site. In this way, the links that are set up can deliver various benefits to both the companies and the websites.

Search engines value quality links, and BizDev links are included in that. In essence, it is about thinking this through. It's all about the thought process. You'll be looking for link building opportunities that fit your business products or services in a natural way. You don't want to let the search engines by a driving point here. Instead, you want to create your links that make sense for your customers and your business as a priority. If the links happen to boost your rankings, well then that's just an additional bonus.

One of the largest ways to make optimum use of your company brand is by making yourself conspicuous in front of individuals who are already connected to the services and products you have to offer in some way. Although, they may not really need what you have to offer right this very second, they will definitely need you further on down the road. By creating BizDev connections in your field of business, you can improve your search engine rankings and improve the quality of your website.

Link Building Basics

The simple process of getting external websites to link back to your website or a specific page in your website is known as link building. This is a very tedious, time consuming and difficult process, the truth is that it is crucial in getting high organic rankings with the search engines. In order to integrate your strategy, you will need to understand exactly why link building is so important. You'll also need to know how it exactly works. The reason it is so important is because Google uses it to rank your site. Google states on its own site that website owners can increase their rank by increasing the amount of sites that link back to their pages, given that the links come from quality sites. For example, let's say that you own a site that sells wind turbine products. You're in competition with other sites that have wind turbine equipment for sale. One of the elements that Google uses to determine how to rank your site is by how many links are pointing back to you.

There are also other key elements to consider in your link building methods:

• The amount of trust and credibility the sites linking back to you have.
• The anchor text involved with the backlinks.
• The search engine optimization of the content of the sites linking back to you.

BizDev Linking 101

Now that we've covered some ground on what it means to use BizDev methods and what link building is all about, let's cover some practical advice. Here are some BizDev strategies:

• Find and research authors of books that are up and coming. You want to find authors that are about to release books within two to four months from now and that are within your particular business niche. You can visit Amazon.com for this.
• Communicate with the author and ask them if they are interested in being interviewed for another book. You can also interview other authors that are published experts in either the same field or a similar field. You'll want to choose authors that they are going to need in their own research projects. This type of link building can help to promote the first author and their upcoming book release. In essence, what you are doing is that you're assisting in the promotion of the author's upcoming book via content creation that is going to be on your site. Once you've completed the content creation on your site, you can get in touch with the publishing house. There you can inform them that you've done a thorough review of the book on your site or blog. This kind of link building can get you some social shares and link back from the publishing company. It can also get you links back from the author themselves.

Tags: BizDev Link Building, Link Building

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