February 21st, 2012 : Become Visual Using Branded Images

The internet is a vast and wondrous thing and a very useful tool for getting your brand seen by a wider audience. The proliferation of social networking sites can have a very profound effect on the visibility of your brand. Whilst we are talking about visibility, it is a good time to think about making your brand more visual. A branded image reflects the old saying that a picture paints a thousand words. Your branded images can take whatever form works best for the message you are trying to get across. Sometimes humor will have a greater impact and, at other times, something that intrigues could be just the thing to spike interest in those who view your content. You should make efficient use of all the social network sites that you can and aim your branded images at places where they will be seen as relevant. A relativenewcomer to the social network scene is a site called Pinterest, which is particularly suited to images.

The interesting thing about Pinterest is that you can organize the images you upload, or pin to give it its correct terminology, into various topics and themes which will add more relevance to your branded images. It is very important to make sure that the image you are uploading is captivating, stunning, innovative, or a combination of all three. The reason for this is obvious. Nobody is ever impressed with the mediocre. You always have to stand out to be noticed and unless your image stands out, there is not much point uploading it in the first place. You are not limited to just images on Pinterest; there is a facility for pinning videos too.

Whether you use Pinterest or any other social network site to expose your branded images to the wider public, the key action you must take is to persuade others to follow you on those sites and to share your images with those following them to build up the base of followers of your brand. It takes a little time to research this properly, but it is the best way to make sure that you get the best out of your images. The first thing to do is to identify those people that are not only likely to be interested in your company, but are also people who are active on the social network site you are using. It doesn't matter how interested they are in what you have to offer, there is no real value in that unless they want to share it with other active members.

Using Pinterest as an example, you should search the site to find content that is relevant to you and look for images that have been re-pinned. Investigate who has been re-pinning the images and more often than not you will find out about their Facebook page. You can then send them a message on Facebook telling them that you noticed that they were interested in images similar to yours and would they like to check it out andinclude a link to your branded images. Serious Pinterest users will have a 'Pin It' button on their browsers which means if they like what they see they can pin it with one click.

Going visual with your brand can be very rewarding if you approach it in the right way. Be sure to make your branded images as visually exciting and interesting as you possibly can. If you show them to a friend and they say, 'Wow!' you are probably on the right track.Next you have to carefully place your images so that they have the best possible impact on viewers. Using social network sites such as Pinterest are helpful because you can organize your images around particular themes. This helps to facilitate targeting the right audience from the outset and approaching active members who share your interests will increase your chances of being successful in spreading your brand awareness this way.

A targeted approach is always going to provide better results in any campaign and as long as you can provide images that are sufficiently interesting and something that people would want to share with their followers you will have found a cost effective way of spreading your brand to people who have a genuine interest in what you are showing them.

Tags: Online Brand Marketing, Internet Marketing

Leave Us A Comment